Saturday, November 26, 2005
Friday, November 25, 2005
Making a banana

Sometimes it is sufficient as a designer to make a literal translation of a concept visual. Often more difficult than having a free hand. The effectiveness of this ad, was due to good pre-production and planning, followed by pretty simple montage and retouching.
Client: Opavia
Shooting: Goran Tachevski
Miss Santa


This image was created for a Eurotel Campaign. This project definately benefited from early involvement in the process, being able to control how the image was shot, lighting and styling, really helped when it came to retouching as I was already sure how it should look.
The sky came coincidentally, when I was walking the day before the shoot, and the water was shot by me during the TV shooting in the following days, where we actually had a jet ski in a pool, I matched my position to try and match the angle as I remembered it, then later montaged together.
Original image: Goran Tachevski


